Last Updated: December 2, 2019


Welcome to goodimpressions’s Privacy Policy (“Policy”). In this Policy, we use the terms “goodimpressions“, “our“, “us” and “we” to refer to goodimpressions, Inc..

goodimpressions is committed to protecting the privacy of individuals (“users”, “you“, “your“) when we process data about them via our platform (the "Platform"), when they visit our website at (the "Website") and when we engage in marketing activities based on contact information they provide to goodimpressions through other means described in this Policy.

goodimpressions and the advertisers we work with are fully committed to preserving the privacy of users who see advertisements delivered by goodimpressions. goodimpressions does not create consumer profiles or audiences, and never brokers or monetizes data to 3rd-parties; data is owned (controlled) by the respective advertisers, and goodimpressions does not pool consumer data across clients/advertisers.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy. We encourage you to check back regularly to stay informed about our information practices and the choices available to you.


goodimpressions’s platform uses various technologies to collect information, including cookies, advertising device identifiers, web beacons and similar technologies. Cookies are small data files stored on your hard drive or in device memory that help to recognize that the same device has been seen before, and where, in the context of a client’s ad campaign. This helps indicate if an ad is effective for the advertiser, and helps the advertiser tailor messages, offers, recommendations, and promoted content to your preferences over time. The goodimpressions platform may also collect information using web beacons (also known as “tracking pixels”). Web beacons are electronic images that may be used in our Services and help perform a variety of functions, including delivering cookies, counting visits, and understanding usage.

Non-cookie technologies can also be used to recognize your device in order to show you ads that are tailored to your interests and to understand how you interact with the ads we show. For example, your device might be identified through the IP address from which you interact with the Services and the user agent string broadcast by your browser or device.


We may share the information we collect as follows or as otherwise described in this Privacy Policy:

We also may publish or otherwise make public anonymous, aggregate, or summary information regarding campaigns run in the Platform on behalf of our clients. For example, we may publish a report that reflects aggregated statistics regarding seasonal trends in shopping patterns or geographic differences in advertising impression opportunities.


We take reasonable measures to help protect the information we collect from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. However, no transmission over the internet or electronic storage can be completely secure, so we cannot guarantee the absolute security of any data.


We keep your account information, like your name, email address, and password, for as long as your account is in existence because we need it to operate your account. We keep other information, like your activity data, until you use request deletion of your account because we use this data to provide you with aspects of the Services. We also keep information about you and your use of the Services for as long as necessary for our legitimate business interests, for legal reasons, and to prevent harm, including as described in this Privacy Policy.


If you have any questions about this Policy, including any request to exercise your legal rights, please email Send Email



This section of the Privacy Policy describes how goodimpressions collects, uses, and discloses information when you visit this website (“the Website”) and applies to all websites and mobile applications from which goodimpressions collects marketing data including and any/all related service URLs.

If you visit our Website or certain third-party marketing applications used by goodimpressions, or if you interact with goodimpressions in other ways described below, goodimpressions collects certain personal data from you when you choose to reveal it to us, and we also automatically collect certain personal data. Third parties may collect personal data from you if you use certain features on the Website. The Website also may reflect certain personal data provided to us separately when you provide your consent for such display.


When you visit the Website, you may choose to provide your personal data to set up an account, request information such as a demonstration of our products, or send us questions. You also may choose to provide us with your personal data through sources other than the Website, including, for example when you register for or attend an event hosted by goodimpressions. The personal data may include your name, email address, company, title, and region, as well as information about your business such as industry, size, revenue, and address. You have the ability to provide additional information at your discretion.

We do not link the personal data described in this section with personal data that we may have about you in the Platform. You may choose to stop receiving marketing communications at any time by following the unsubscribe instructions included in any marketing communications we send you or by contacting us via email at Also, you may request removal of your personal data from our marketing database by contacting us the same way.


As is true of most websites, we gather certain personal data automatically when content is displayed to you on the Website and store it in log files. This information may include IP address, browser type, Internet Service Provider, referring and exit pages, operating system, date and time stamp, and/or clickstream data. We do not link this data stored in log files to other information we collect about you.

We also automatically collect, and allow certain of our partners and service providers automatically to collect, personal data from you when you visit the Website. This is done using various technologies including cookies and pixels. Examples of service providers include video providers and email service providers. Our partners and service providers also may collect personal data, may sync with additional third parties, and may allow third parties with whom they partner to set cookies on the Website. Please note, goodimpressions does not control these partners and service providers. You should refer to the privacy statements of such parties to find out what personal data they collect, how they use cookies and how they interact with other third parties.


Our legal basis for collecting and using the personal data described above in this Section will depend on the personal data concerned and the specific context in which we collect it. However, we will normally collect personal data from you only where the processing is in our legitimate interests and not overridden by your rights, such as your right to opt out, or where we have your consent to do so. If we collect and use your personal data in reliance on our legitimate interests, this interest will normally be to operate the Website, communicate with you, send you marketing communications (where we have your permission to do so, if such permission is required by applicable law), and show you ads on Digital Properties. We may have other legitimate interests and, if appropriate, we will make clear to you at the relevant time what those legitimate interests are.

In some cases, we also may have a legal obligation to collect personal data from you. If we ask you to provide personal data to comply with a legal requirement, we will make this clear at the relevant time and advise you whether the provision of your personal data is mandatory or not (as well as of the possible consequences if you do not provide your personal data). Where we are required by applicable law to obtain your consent, for instance (in some cases) in order to send you marketing communications, we will do so, and in such cases the legal basis for our processing of personal data will be your consent. If you have questions about or need further information concerning the legal basis on which we collect and use your personal data, please contact us using the contact details provided under the “How to contact us” heading above.


When you provide your personal data to goodimpressions on the Website or through other means described in this section, we may use the data for the following purposes:

As mentioned above, you may choose to stop receiving marketing communications at any time by following the unsubscribe instructions included in any marketing communications we send you or by contacting us via email at




In order to serve advertisements to your web browser and to help our customers provide ads that are relevant to your interests, we automatically collect certain information when you access websites that incorporate our Services or otherwise interact with our Services. This information does not identify you individually, but it does reflect information about the websites and mobile apps you visit and use and how you interact with the ads we serve.


Although our Services are designed to avoid collecting information that identifies you personally, in certain cases, at the request of an advertiser or publisher, a goodimpressions ad may be designed to enable the collection of data such as your email address or phone number. This information may be provided to the advertiser or publisher who sponsored the ad or its authorized service provider and use of personal information is governed by such advertiser or publisher’s privacy policy.

goodimpressions does not collect or use data for advertising purposes which is tied to “sensitive information” such as insurance plan numbers, financial account numbers, sexual orientation, or precise information about past, present, or potential future health or medical conditions. We do not personalize any ads based on any health-related topics.


When administering the website through which you access the Services, goodimpressions acts a data controller. We rely on the following lawful grounds to collect and process your personal data:


We use the personal data that we collect to deliver more relevant ads to you. We also use it to improve our Platform and the products and services that we provide to our clients and partners, and to create new products and services.


Whether we received your information through our contractual relationship or through a partner service, you may opt out by following the unsubscribe instructions included in any marketing communications we send you or by contacting us via email at Please note that while the opt out is being processed, you may receive additional marketing communications.